The content we read on the Internet has generally been created for a purpose of capturing the reader. Enticing the reader to click and view the information.
With news feeds provided free of charge, and competition growing at alarming rates, with AI generated content coupled in the middle. Content creators are desperate to gain your attention.
If they need to twist the truth a little, create a “click bate” topic, its an accepted approach.
Organisations are pushed to hit numbers, targets are constantly raised, meaning previous guidelines which would prevent using fake information is slowly seeping in.